Justin Madders, MP for Ellesmere Port and Neston, has joined baby charity The Lullaby Trust in urging local authorities to ensure health professionals in the North West receive the training and support they need to deliver safer sleep messages to all families. The call comes as part of Safer Sleep Week (13-19 March) the charity’s national campaign to raise awareness of Sudden Infant Death Syndrome (SIDS) (often referred to as cot death) and the lifesaving advice that parents can follow to reduce the risk of it occurring.
A national survey found that 37% of parents in the North West are unsure of one of the key steps to reduce the risk of SIDS: sleeping a baby on its back for every sleep. Evidence shows that babies who sleep on their back for every sleep are 6 times less likely to die from SIDS than those who sleep on their front or side.
The survey also shows 29% of North West parents are unsure whether they can sleep a baby on their front and 37% are unsure whether to sleep a baby on their side.
“The survey results are a troubling indication that many parents in the North West are still not equipped with the information they need to keep their baby as safe as possible.
“Health professionals and family workers play an important role in advising new parents on how to sleep their baby safely and our local authorities must ensure they receive the necessary training and support to continue this vital work.
“If all parents followed safer sleep advice, the lives of babies could be saved.”